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Alina Swanson is a well-known name in the world of digital marketing. She’s the creator behind some of the most impressive Ogilvy ads in the UK.
She started her career as an intern shortly after graduating from university with a journalism degree. Eventually, her supervisors noticed Alina’s uncanny ability to turn words into powerful messages that people want to read.
Alina spent more than 15 years at Ogilvy, crafting copywriting campaigns for a vast range of the company’s biggest clients. Some of her messages and ads have been recognized and awarded nationally and across an array of industry events.
Today, Alina is the owner of her small and niche copywriting agency. She also podcasts on a weekly basis, teaching others how to harness the power of words. Her philosophy is that copy shouldn’t try to sell. It should touch the soul of a person, whether in a humorous or an emotional way.
