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I’m Sam.
Most author bios are written in the third person, usually by the author pretending to be someone else in a desperate attempt to sound terribly important. Let's skip that.
If we have to play the label game: I’m a husband, a dad, a writer, a photographer, a maker, and a consultant.
For the last couple of decades, I’ve spent my time exploring the absurdities, the tragedies, and the triumphs of how we live and work. On the professional side, I founded The HOP Nerd. I work with organizations—from nuclear power plants to healthcare systems—trying to help them understand that you can’t spreadsheet your way out of reality. I write books like Safety Sucks and 10 Ideas to Make Safety Suck Less, I host a podcast that is slowly making its way towards 500 episodes, and I occasionally make videos pointing out the utter nonsense of modern corporate life. The goal is always to get leaders to drop the buzzwords, stop hunting for scapegoats, and start having real, human conversations.
I also run Phantom House Creative, where I shoot digital, medium, and large format film. I make pictures, develop film, and print my own work. When I'm not doing that, I'm usually out in my shop trying to bring something old back to life, working on whatever project is parked in my garage, bringing vintage typewriters back from the dead, painting, drawing, sculpting, or trying to convince a garden to grow in the desert. A friend of mine recently said that I’m ADHDmaxxing, which to their point is fair.
My operating philosophy these days is simple: make more, consume less. The modern world is exhausting, the endless consumption is deranged, and the world is far too interesting to just sit around staring at a screen. That realization is what drove me to write Lessons from Dad—a look at the messy, complicated glory of life itself.
I write exactly how I talk. It’s loose, straightforward, deeply curious, and a little raw.
Thanks for being here. Grab a book, stick around for a bit, and I hope you find something that makes sense to you.
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