Advertising

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities....

There are laws of nature, so why shouldn’t there be laws of marketing....

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

Magnetic Marketing is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised....

All you’ve heard about the crazy world of advertising doesn’t even come close....

A practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers, Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry....

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes....

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923....

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation....

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation....

The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult.... 

The latest book from Dr. Direct will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising....

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations....

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities....

Would you like to start your own home-based business that would make you thousands of dollars within 6 months starting with $2000 or less? If you answered yes to that, this is the most important book you will ever listen to.

Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear....

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand....

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....

Data isn’t everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Listen to Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it....

This is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe....

Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today....