Best Sellers
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Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Insighful book, wished there was transcript added
- By Doyel on 19-02-21
Written by: Nir Eyal,
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Exactly What to Say
- The Magic Words for Influence and Impact
- Written by: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall
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Performance
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Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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To the point
- By Yagnesh on 26-07-20
Written by: Phil M. Jones
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The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
There are laws of nature, so why shouldn’t there be laws of marketing....
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A must listen for anyone in marketing
- By Vamsi Krishna Pannala on 06-10-23
Written by: Al Ries,
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Product-Led Growth
- How to Build a Product That Sells Itself
- Written by: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
Written by: Wes Bush
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Written by: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
Why attractive things work better and other crucial insights into human-centered design....
Written by: Don Norman
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Written by: James Surowiecki
- Narrated by: Grover Gardner
- Length: 9 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Story
In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
Written by: James Surowiecki
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Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
-
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Insighful book, wished there was transcript added
- By Doyel on 19-02-21
Written by: Nir Eyal,
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Exactly What to Say
- The Magic Words for Influence and Impact
- Written by: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall
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Performance
-
Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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To the point
- By Yagnesh on 26-07-20
Written by: Phil M. Jones
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The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
There are laws of nature, so why shouldn’t there be laws of marketing....
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A must listen for anyone in marketing
- By Vamsi Krishna Pannala on 06-10-23
Written by: Al Ries,
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Product-Led Growth
- How to Build a Product That Sells Itself
- Written by: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
Written by: Wes Bush
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Written by: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Overall
-
Performance
-
Story
Why attractive things work better and other crucial insights into human-centered design....
Written by: Don Norman
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Written by: James Surowiecki
- Narrated by: Grover Gardner
- Length: 9 hrs and 29 mins
- Unabridged
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Overall
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Performance
-
Story
In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
Written by: James Surowiecki
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Marketing 6.0
- The Future Is Immersive
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
Written by: Philip Kotler,
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Misbehaving
- The Making of Behavioral Economics
- Written by: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
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Overall
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Performance
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Story
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
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Excellent Biographical account by Thaler
- By Sandeep Bhasin on 17-05-19
Written by: Richard H. Thaler
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Design for How People Think
- Using Brain Science to Build Better Products
- Written by: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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Overall
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Performance
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Story
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
Written by: John Whalen PhD
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Happy Money
- The Science of Smarter Spending
- Written by: Elizabeth Dunn, Michael Norton
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Story
If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....
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Short and sweet
- By Surya Narayanan on 10-08-20
Written by: Elizabeth Dunn,
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Written by: Michael Saylor
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Unabridged
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Overall
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Performance
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Story
The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....
Written by: Michael Saylor
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How Brands Grow
- What Marketers Don't Know
- Written by: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall
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Performance
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This audiobook provides evidence-based answers to the key questions asked by marketers every day....
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Most imprically correct marketing book
- By Ashish Agrawal on 02-01-19
Written by: Byron Sharp
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The Power of Experiments
- Decision-Making in a Data Driven World
- Written by: Michael Luca, Max H. Bazerman
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Unabridged
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Overall
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Performance
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Story
How organizations - including Google, StubHub, Airbnb, and Facebook - learn from experiments in a data-driven world....
Written by: Michael Luca,
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Written by: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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Overall
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Performance
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Story
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....
Written by: Matthew Dixon,
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The 22 Immutable Laws of Branding
- Written by: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Overall
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Performance
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Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
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Good information on Branding and management of image
- By jignesh rohit on 23-10-23
Written by: Al Ries,
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- Written by: Nick Kolenda
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....
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great book must read
- By Anonymous User on 30-01-22
Written by: Nick Kolenda
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Written by: Clayton M. Christensen, Taddy Hall
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
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Overall
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Performance
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....
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Changed my perspective
- By Abhijit Gupta on 20-05-23
Written by: Clayton M. Christensen,
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Written by: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
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Overall
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Performance
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Story
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be....
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Provides a Bird's Eye view
- By Dinesh on 05-01-22
Written by: Suman Sarkar
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Written by: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Overall
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Performance
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Story
The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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A Good Narrative on Narrative Economics!
- By Girish B Hukkeri on 25-05-20
Written by: Robert J. Shiller
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Mixed Signals
- How Incentives Really Work
- Written by: Uri Gneezy
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 27 mins
- Unabridged
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Overall
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Performance
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Story
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....
Written by: Uri Gneezy
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Start at the End
- How to Build Products That Create Change
- Written by: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....
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Voice is not suitable for Asian audience.
- By Karthik on 16-10-22
Written by: Matt Wallaert
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Written by: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Overall
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Performance
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Story
The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....
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narrator voice is not clear
- By nayak on 31-05-20
Written by: David Hoffeld
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Obsessed
- Building a Brand People Love from Day One
- Written by: Emily Heyward
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Unabridged
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Performance
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The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate....
Written by: Emily Heyward
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Written by: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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Overall
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Performance
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....
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Effortless listening
- By Indian on 07-07-20
Written by: Matthew Dixon,
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- Written by: Bernard Marr
- Narrated by: Piers Hampton
- Length: 7 hrs and 25 mins
- Unabridged
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Overall
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Performance
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The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. See how major companies are using big data every day....
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nice book poor narration
- By Bhavesh on 03-08-21
Written by: Bernard Marr
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Written by: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Overall
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Performance
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
Written by: Stephen Wendel
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The Revenge of Analog
- Real Things and Why They Matter
- Written by: David Sax
- Narrated by: David Sax
- Length: 9 hrs and 17 mins
- Unabridged
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Overall
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Performance
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One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed....
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Nice reflection n PoV
- By Nishant Singh on 06-09-20
Written by: David Sax
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Written by: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Unabridged
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Overall
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Performance
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....
Written by: Paco Underhill
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Written by: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Performance
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Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....
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There are many insights that i learnt from the book
- By Kalaakaar Makerspace on 12-05-20
Written by: Joey Coleman
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Phishing for Phools
- The Economics of Manipulation and Deception
- Written by: George A. Akerlof, Robert J. Shiller
- Narrated by: Bronson Pinchot
- Length: 7 hrs and 11 mins
- Unabridged
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Overall
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Performance
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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand....
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Disappointing
- By Ravi on 21-06-21
Written by: George A. Akerlof,