Best Sellers
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Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Insighful book, wished there was transcript added
- By Doyel on 19-02-21
Written by: Nir Eyal,
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The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
There are laws of nature, so why shouldn’t there be laws of marketing....
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A must listen for anyone in marketing
- By Vamsi Krishna Pannala on 06-10-23
Written by: Al Ries,
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Design for How People Think
- Using Brain Science to Build Better Products
- Written by: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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Overall
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Performance
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Story
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
Written by: John Whalen PhD
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Misbehaving
- The Making of Behavioral Economics
- Written by: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
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Overall
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Performance
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Story
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
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Excellent Biographical account by Thaler
- By Sandeep Bhasin on 17-05-19
Written by: Richard H. Thaler
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Written by: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Overall
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Performance
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Story
The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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A Good Narrative on Narrative Economics!
- By Girish B Hukkeri on 25-05-20
Written by: Robert J. Shiller
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Written by: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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Overall
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Performance
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Story
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
Written by: Phil P. Barden
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Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
-
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Insighful book, wished there was transcript added
- By Doyel on 19-02-21
Written by: Nir Eyal,
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The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
There are laws of nature, so why shouldn’t there be laws of marketing....
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A must listen for anyone in marketing
- By Vamsi Krishna Pannala on 06-10-23
Written by: Al Ries,
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Design for How People Think
- Using Brain Science to Build Better Products
- Written by: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
Written by: John Whalen PhD
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Misbehaving
- The Making of Behavioral Economics
- Written by: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
-
-
Excellent Biographical account by Thaler
- By Sandeep Bhasin on 17-05-19
Written by: Richard H. Thaler
-
Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Written by: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
-
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A Good Narrative on Narrative Economics!
- By Girish B Hukkeri on 25-05-20
Written by: Robert J. Shiller
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Written by: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
Written by: Phil P. Barden
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Exactly What to Say
- The Magic Words for Influence and Impact
- Written by: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall
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Performance
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Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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To the point
- By Yagnesh on 26-07-20
Written by: Phil M. Jones
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The Thank You Economy
- Written by: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 41 mins
- Unabridged
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Overall
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Performance
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Story
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....
Written by: Gary Vaynerchuk
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Written by: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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Overall
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Performance
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Story
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....
Written by: Matthew Dixon,
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How Brands Grow
- What Marketers Don't Know
- Written by: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall
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Performance
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This audiobook provides evidence-based answers to the key questions asked by marketers every day....
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Most imprically correct marketing book
- By Ashish Agrawal on 02-01-19
Written by: Byron Sharp
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The 22 Immutable Laws of Branding
- Written by: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Performance
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Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
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Good information on Branding and management of image
- By jignesh rohit on 23-10-23
Written by: Al Ries,
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Written by: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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Overall
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Performance
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Story
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....
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Effortless listening
- By Indian on 07-07-20
Written by: Matthew Dixon,
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Marketing 6.0
- The Future Is Immersive
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
Written by: Philip Kotler,
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Written by: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
Why attractive things work better and other crucial insights into human-centered design....
Written by: Don Norman
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Written by: Jon Alexander
- Narrated by: Jon Alexander, Brian Eno
- Length: 8 hrs and 52 mins
- Abridged
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Overall
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Performance
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Story
"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...
Written by: Jon Alexander
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Ask
- The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Written by: Ryan Levesque
- Narrated by: Tom Parks
- Length: 6 hrs and 7 mins
- Unabridged
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Overall
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Performance
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Story
In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer....
Written by: Ryan Levesque
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Written by: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
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Overall
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Performance
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When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be....
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Provides a Bird's Eye view
- By Dinesh on 05-01-22
Written by: Suman Sarkar
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Written by: James Surowiecki
- Narrated by: Grover Gardner
- Length: 9 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Story
In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
Written by: James Surowiecki
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Written by: Clayton M. Christensen, Taddy Hall
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
- Unabridged
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Overall
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Performance
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....
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Changed my perspective
- By Abhijit Gupta on 20-05-23
Written by: Clayton M. Christensen,
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Product-Led Growth
- How to Build a Product That Sells Itself
- Written by: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
Written by: Wes Bush
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Written by: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Overall
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Performance
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
Written by: Stephen Wendel
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- Written by: Clotaire Rapaille
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....
Written by: Clotaire Rapaille
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Mixed Signals
- How Incentives Really Work
- Written by: Uri Gneezy
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 27 mins
- Unabridged
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Overall
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Performance
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....
Written by: Uri Gneezy
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Phishing for Phools
- The Economics of Manipulation and Deception
- Written by: George A. Akerlof, Robert J. Shiller
- Narrated by: Bronson Pinchot
- Length: 7 hrs and 11 mins
- Unabridged
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Overall
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Performance
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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand....
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Disappointing
- By Ravi on 21-06-21
Written by: George A. Akerlof,
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Written by: Adam Alter
- Narrated by: Tristan Morris
- Length: 7 hrs and 18 mins
- Unabridged
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Overall
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Performance
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An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....
Written by: Adam Alter
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Flawless
- Lessons in Looks and Culture from the K-Beauty Capital
- Written by: Elise Hu
- Narrated by: Elise Hu
- Length: 8 hrs and 21 mins
- Unabridged
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Overall
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An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily....
Written by: Elise Hu
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- Written by: Bernard Marr
- Narrated by: Piers Hampton
- Length: 7 hrs and 25 mins
- Unabridged
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Performance
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The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. See how major companies are using big data every day....
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nice book poor narration
- By Bhavesh on 03-08-21
Written by: Bernard Marr
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Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Written by: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 7 hrs and 39 mins
- Unabridged
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Performance
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....
Written by: Sally Hogshead
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- Written by: Nick Kolenda
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Unabridged
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Performance
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Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....
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great book must read
- By Anonymous User on 30-01-22
Written by: Nick Kolenda
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Start at the End
- How to Build Products That Create Change
- Written by: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....
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Voice is not suitable for Asian audience.
- By Karthik on 16-10-22
Written by: Matt Wallaert