Marketing

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.... 

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

We've combed through hundreds of articles on leadership and selected the most important ones to help you maximize your own and your organization's performance....

The best leaders know how to communicate clearly and persuasively. How do you stack up? Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights you need....

An accessible look at the art of investing and how to adopt the practices of top professionals....

The path to your professional success starts with a critical look in the mirror....

The FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

There are laws of nature, so why shouldn’t there be laws of marketing....

Leaders often equate themselves with lions and indulge their desire to dominate when, in fact, the point of leadership is to be secure enough to outgrow the lion within us....

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business and technology....

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. 

◆東大中退→年商10億円以上
異色の起業家が明かす金儲けの秘密！
「精神論・根性論ではなく、理論に基づいた金儲けの技術を伝えたい」

Multilevel or network marketing is a legitimate business that's been booming, and it is a great source of income. The steady growth rate of direct selling these past years suggest that this is a well-accepted business model globally. This audiobook will teach you all the information you need to know about online network and multilevel marketing. You will discover what sets it apart from other marketing models and how it can help you earn life-changing income.

Any business needs a solid marketing plan in order to become a success. One of the ways to know that your marketing plan is effective is to make sure it is current or ahead of the curve. One of the most powerful things any business can add to their marketing strategy is content marketing. This audiobook will teach you how to come up with content that is designed to build an audience that will keep coming back for more. 

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.

Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue. Accomplished salesperson, consultant, and online personality Jeffrey Gitomer describes how tools like Facebook Live and podcasting can drive sales and help you connect with your customers.