Best Sellers
-
Market Wizards
- Interviews with Top Traders
- Written by: Jack D. Schwager, Bruce Kovner, Richard Dennis,
- Narrated by: Dj Holte
- Length: 14 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....
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One of the best books.
- By G M Rao on 20-08-20
Written by: Jack D. Schwager,
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Storytelling with Data
- A Data Visualization Guide for Business Professionals
- Written by: Cole Nussbaumer Knaflic
- Narrated by: Cole Nussbaumer Knaflic
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data....
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Content and Narration are perfect
- By Raj_Hat on 09-08-20
Written by: Cole Nussbaumer Knaflic
-
This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package....
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Soulless and meaningless
- By Murthy Chaganti on 23-10-20
Written by: Seth Godin
-
Influence
- Science and Practice, ePub, 5th Edition
- Written by: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....
-
-
Best book Ever
- By Shreyash on 05-05-22
Written by: Robert B. Cialdini
-
Pandeymonium
- Written by: Piyush Pandey
- Narrated by: Nitin Bhattacharya
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
What makes Piyush Pandey an extraordinary advertising man, friend, partner, and leader of men? How does he manage to exude childlike enthusiasm and bring such deep commitment to his work? In Pandeymonium, Piyush talks about his influences....
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Performance lacks character | Book is average
- By Rajesh on 09-03-21
Written by: Piyush Pandey
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Written by: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage....
-
-
just self branding
- By Anjali on 08-11-20
Written by: Donald Miller
-
Market Wizards
- Interviews with Top Traders
- Written by: Jack D. Schwager, Bruce Kovner, Richard Dennis,
- Narrated by: Dj Holte
- Length: 14 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....
-
-
One of the best books.
- By G M Rao on 20-08-20
Written by: Jack D. Schwager,
-
Storytelling with Data
- A Data Visualization Guide for Business Professionals
- Written by: Cole Nussbaumer Knaflic
- Narrated by: Cole Nussbaumer Knaflic
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data....
-
-
Content and Narration are perfect
- By Raj_Hat on 09-08-20
Written by: Cole Nussbaumer Knaflic
-
This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package....
-
-
Soulless and meaningless
- By Murthy Chaganti on 23-10-20
Written by: Seth Godin
-
Influence
- Science and Practice, ePub, 5th Edition
- Written by: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....
-
-
Best book Ever
- By Shreyash on 05-05-22
Written by: Robert B. Cialdini
-
Pandeymonium
- Written by: Piyush Pandey
- Narrated by: Nitin Bhattacharya
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
What makes Piyush Pandey an extraordinary advertising man, friend, partner, and leader of men? How does he manage to exude childlike enthusiasm and bring such deep commitment to his work? In Pandeymonium, Piyush talks about his influences....
-
-
Performance lacks character | Book is average
- By Rajesh on 09-03-21
Written by: Piyush Pandey
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Written by: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage....
-
-
just self branding
- By Anjali on 08-11-20
Written by: Donald Miller
-
Marketing 5.0
- Technology for Humanity
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
Written by: Philip Kotler,
-
Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- Written by: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....
-
-
awesome book
- By Amazon Customer on 26-08-20
Written by: Russell Brunson
-
Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Written by: Donald Miller, Dr. J.J. Peterson
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....
-
-
The best marketing framework, easy to implement
- By Anonymous User on 18-01-22
Written by: Donald Miller,
-
Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Written by: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Unabridged
-
Overall
-
Performance
-
Story
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....
Written by: Paco Underhill
-
The Leadership Sutra
- An Indian Approach to Power
- Written by: Devdutt Pattanaik
- Narrated by: Avinash Kumar Singh
- Length: 2 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
Leaders often equate themselves with lions and indulge their desire to dominate when, in fact, the point of leadership is to be secure enough to outgrow the lion within us....
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-
Awesome narration and concepts.
- By Gagan Deep Singh Baath on 16-03-19
Written by: Devdutt Pattanaik
-
HBR's 10 Must Reads on Making Smart Decisions
- Written by: Ram Charan, Harvard Business Review, Daniel Kahneman
- Narrated by: James Edward Thomas
- Length: 6 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn why bad decisions happen to good managers - and how to make better ones....
Written by: Ram Charan,
-
Data Science for Business 2019 (2 Books in 1)
- Master Data Analytics & Machine Learning with Optimized Marketing Strategies
- Written by: Riley Adams, Matt Henderson
- Narrated by: Jeffrey Michael Bella
- Length: 6 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you looking for new ways to grow your business, with resources you already have? Do you want to know how the big players like Netflix, Amazon, or Shopify use data analytics to multiply their growth? Learn how to use data analytics to maximize your business....
Written by: Riley Adams,
-
Branding for Dummies, 2nd Edition
- Written by: Bill Chiaravalle, Barbara Findlay Schenck
- Narrated by: James Fouhey
- Length: 14 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission....
Written by: Bill Chiaravalle,
-
Selling Your Expertise
- The Mindset, Strategies, and Tactics of Successful Rainmakers
- Written by: Robert Chen
- Narrated by: David Lee Huynh
- Length: 7 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do rainmakers consistently and continuously sell their ideas and grow their client base? They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking....
Written by: Robert Chen
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Written by: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
The missing manual on how to apply Lean Startup to build products that customers love....
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-
Every PM's Playbook
- By SANTOSH K. on 28-01-21
Written by: Dan Olsen
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every marketer tells a story. And if they do it right, we believe them....
-
-
Marketing from the Master
- By MOHANKUMAR on 26-06-21
Written by: Seth Godin
-
HBR's 10 Must Reads on Leadership
- Written by: Harvard Business Review, Peter Ferdinand Drucker, Daniel Goleman,
- Narrated by: Dan Triandiflou
- Length: 6 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
We've combed through hundreds of articles on leadership and selected the most important ones to help you maximize your own and your organization's performance....
-
-
Must read for all aspiring leaders
- By Niladri Bihari Nayak on 15-03-22
Written by: Harvard Business Review,
-
Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence....
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-
One word Amazing
- By Shriram on 10-03-22
Written by: Rory Sutherland
-
Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Written by: Damian Ryan
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
A practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers, Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry....
-
-
Amazing Insights into Digital world
- By Sanjiv on 19-08-19
Written by: Damian Ryan
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Written by: Morgan Brown, Sean Ellis
- Narrated by: Morgan Brown, Sean Ellis
- Length: 10 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies....
-
-
Enjoyed it..!!
- By Gaurav Arora on 02-08-20
Written by: Morgan Brown,
-
Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- Written by: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....
-
-
Nailed it!
- By Anonymous User on 23-01-21
Written by: Gary Vaynerchuk
-
Pour Your Heart into It
- How Starbucks Built a Company One Cup at a Time
- Written by: Howard Schultz, Dori Jones Yang
- Narrated by: Eric Conger
- Length: 2 hrs and 55 mins
- Abridged
-
Overall
-
Performance
-
Story
The success of Starbucks is one of the most remarkable business stories in decades....
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A STORY OF DREAMING, TAKING RISK AND CREATING !
- By RAGHAV GOEL, FOUNDER DIRECTOR, BROWNIE COTTAGE on 24-02-21
Written by: Howard Schultz,
-
HBR's 10 Must Reads on Strategy
- Written by: Harvard Business Review, Michael E. Porter, W. Chan Kim,
- Narrated by: Paul McLain
- Length: 9 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Is your company spending too much time on strategy development - with too little to show for it....
Written by: Harvard Business Review,
-
Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand
- Written by: Robert Miller
- Narrated by: George Johnson
- Length: 4 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult....
-
-
Excellent book on the subject
- By Julian Sundersingh on 05-11-21
Written by: Robert Miller
-
HBR's 10 Must Reads on Communication
- Written by: Harvard Business Review, Robert B. Cialdini, Nick Morgan,
- Narrated by: Susan Larkin, Gregory St. John
- Length: 6 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
The best leaders know how to communicate clearly and persuasively. How do you stack up? Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights you need....
-
-
Waste of 7 Hours
- By Anonymous User on 13-12-21
Written by: Harvard Business Review,
-
Digital Influence
- Unleash the Power of Influencer Marketing to Accelerate Your Global Business
- Written by: Joel Backaler
- Narrated by: Nick Landrum
- Length: 9 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing listeners with much needed context, frameworks and best practices....
Written by: Joel Backaler
-
Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- Written by: Matt LeMay
- Narrated by: Mitchell Dorian
- Length: 5 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood....
-
-
generic words...nothing concrete
- By Amazon Customer on 11-10-21
Written by: Matt LeMay
-
The 22 Immutable Laws of Branding
- Written by: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
-
-
Must read for all focused business owners
- By Amazon Customer on 19-01-22
Written by: Al Ries,
-
Behind the Cloud
- The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry
- Written by: Marc Benioff, Carlye Adler
- Narrated by: Ax Norman
- Length: 7 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business and technology....
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-
inspiring
- By Samith radhakrishnan on 31-07-21
Written by: Marc Benioff,
New Releases
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Exponential
- Transform Your Brand by Empowering Instead of Interrupting
- Written by: Jeff Rosenblum
- Narrated by: Barry Abrams
- Length: 5 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.
Written by: Jeff Rosenblum
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営業は自分の「特別」を売りなさい
- Written by: 辻盛 英一
- Narrated by: 竹内 圭
- Length: 3 hrs and 13 mins
- Unabridged
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Overall
-
Performance
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Story
月にたった5日働くだけなのに、世界第3位のメットライフ生命で13年間ダントツでナンバー1であり続けた営業マンが初めて明かす1億円を稼ぐために売っていたものとは――。
Written by: 辻盛 英一
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なぜかうまくいくバカがやっている驚きの成功法則
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- Narrated by: 岩崎 了
- Length: 3 hrs and 36 mins
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Overall
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Performance
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Story
どんな人でも成功できる!元暴走族から、美容業界のトップ営業マンに駆け上がった著者が教える、誰でも簡単に結果を出せる成功法則。学歴なし・スキルなし・人脈なしから、並み居るエリートを
Written by: 中野 友介
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PLG プロダクト・レッド・グロース「セールスがプロダクトを売る時代」から「プロダクトでプロダクトを売る時代」へ
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- Narrated by: 白井 翔太
- Length: 5 hrs and 45 mins
- Unabridged
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Overall
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Performance
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Story
経営者、プロダクトマネージャー、投資家必読!これからの成長戦略のメインストリームとなる「プロダクト・レッド・グロース(PLG:製品主導型成長戦略)」を体系的に紹介した日本初の
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究極のマーケティングプラン
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- Written by: ダン・ケネディ, 神田 昌典, 齋藤 慎子
- Narrated by: 井上 悟
- Length: 6 hrs and 19 mins
- Unabridged
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Overall
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Performance
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Story
グルが教える儲けの原理・原則
お客様をトリコにするためのバイブル
米国で読み継がれる「超」定番、待望の日本版登場。本書は伝説のマーケッターの手による「マーケティングの原理原則を網羅した」
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THE MODEL(MarkeZine BOOKS) マーケティング・インサイドセールス・営業・カスタマーサクセスの共業プロセス
- Written by: 福田 康隆
- Narrated by: 宮城 一貴
- Length: 6 hrs and 26 mins
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Overall
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Performance
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Story
●これまでの営業スタイルは通用しない「営業が顧客に初めて接触するとき、すでに商談プロセスの半分以上は終わっている」この事実の前に、企業のマーケティング、営業活動は変革を迫られています。
Written by: 福田 康隆
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Exponential
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- Written by: Jeff Rosenblum
- Narrated by: Barry Abrams
- Length: 5 hrs and 6 mins
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Overall
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Performance
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Story
Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.
Written by: Jeff Rosenblum
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営業は自分の「特別」を売りなさい
- Written by: 辻盛 英一
- Narrated by: 竹内 圭
- Length: 3 hrs and 13 mins
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Overall
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Performance
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Story
月にたった5日働くだけなのに、世界第3位のメットライフ生命で13年間ダントツでナンバー1であり続けた営業マンが初めて明かす1億円を稼ぐために売っていたものとは――。
Written by: 辻盛 英一
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なぜかうまくいくバカがやっている驚きの成功法則
- Written by: 中野 友介
- Narrated by: 岩崎 了
- Length: 3 hrs and 36 mins
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Overall
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Performance
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Story
どんな人でも成功できる!元暴走族から、美容業界のトップ営業マンに駆け上がった著者が教える、誰でも簡単に結果を出せる成功法則。学歴なし・スキルなし・人脈なしから、並み居るエリートを
Written by: 中野 友介
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PLG プロダクト・レッド・グロース「セールスがプロダクトを売る時代」から「プロダクトでプロダクトを売る時代」へ
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Overall
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Performance
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Story
経営者、プロダクトマネージャー、投資家必読!これからの成長戦略のメインストリームとなる「プロダクト・レッド・グロース(PLG:製品主導型成長戦略)」を体系的に紹介した日本初の
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究極のマーケティングプラン
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Overall
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Performance
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Story
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お客様をトリコにするためのバイブル
米国で読み継がれる「超」定番、待望の日本版登場。本書は伝説のマーケッターの手による「マーケティングの原理原則を網羅した」
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THE MODEL(MarkeZine BOOKS) マーケティング・インサイドセールス・営業・カスタマーサクセスの共業プロセス
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Overall
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Performance
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Story
●これまでの営業スタイルは通用しない「営業が顧客に初めて接触するとき、すでに商談プロセスの半分以上は終わっている」この事実の前に、企業のマーケティング、営業活動は変革を迫られています。
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Selling Your Expertise
- The Mindset, Strategies, and Tactics of Successful Rainmakers
- Written by: Robert Chen
- Narrated by: David Lee Huynh
- Length: 7 hrs and 52 mins
- Unabridged
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How do rainmakers consistently and continuously sell their ideas and grow their client base? They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking. In Selling Your Expertise, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Whether you're a national practice partner or an independent attorney just starting out, this book equips you with the knowledge you need.
Written by: Robert Chen
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人間ぎらいのマーケティング 人と会わずに稼ぐ方法
- Written by: 林 直人
- Narrated by: 斉藤 マサキ
- Length: 6 hrs and 52 mins
- Unabridged
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<人間ぎらいのあなたのための生存戦略>*人と会うとどっと疲れる。*家から出たくない。*人と会わずにモノを売りたい。*人とのコミュニケーションを最小化したい。
Written by: 林 直人
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チャートで考えればうまくいく 一生役立つ「構造化思考」養成講座
- Written by: 安藤 芳樹
- Narrated by: 國分 和人
- Length: 2 hrs
- Unabridged
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2万枚の企画書制作から生まれたオリジナルメソッド、初公開!「……で、結局何が言いたいの?」会議やプレゼン、商談の場で言いたいことがうまく伝わらな
Written by: 安藤 芳樹
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究極のセールスレター
- シンプルだけど、一生役に立つ!お客様の心をわしづかみにするためのバイブル
- Written by: ダン・ケネディ, 神田 昌典, 齋藤 慎子
- Narrated by: 井上 悟
- Length: 4 hrs and 49 mins
- Unabridged
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米国で読み継がれる「超」定番、待望の日本版登場。『究極のセールスレター』は全米中のダイレクト・マーケティングにかかわる人々が必ずと言っていいほど参考にするバイブルである。
Written by: ダン・ケネディ,
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たった一人の分析から事業は成長する 実践 顧客起点マーケティング(MarkeZine BOOKS)
- Written by: 西口 一希
- Narrated by: 國分 和人
- Length: 5 hrs and 54 mins
- Unabridged
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●人を動かす強い企画や施策は、一般的な調査からは生まれません。たった一人の“N1"を分析する「顧客起点マーケティング」から未購買顧客を顧客化、さらにロイヤル顧客化する「アイデア」をつかめます。P
Written by: 西口 一希
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【改訂版】Twitterの伸ばしかた
- 10ヶ月で2万人と繋がれた私のこれだけは押さえたい10のこと
- Written by: おでん
- Narrated by: heyhey
- Length: 1 hr and 15 mins
- Unabridged
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私はどこにでもいるただの会社員です。そんな何者でもない私にTwitterは発信力、影響力を与えてくれました。デジタル資産の重要性がますます高まる中でTwitterなどSNSが個人にあた
Written by: おでん
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大転換の商社ビジネス(週刊東洋経済eビジネス新書No.385)
- Written by: 週刊東洋経済編集部
- Narrated by: 菅沢 公平
- Length: 2 hrs and 18 mins
- Unabridged
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総合商社は大きな時流の変化に応じて、アメーバのように業態を変えながら生き残ってきた歴史がある。金融危機で迎えた冬の時代には、トレーディングから事業投資、資源権益に転換。その後の「資源ショック
Written by: 週刊東洋経済編集部
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Conversations That Win the Complex Sale
- Using Power Messaging to Create More Opportunities, Differentiate Your Solutions, and Close More Deals
- Written by: Erik Peterson, Tim Riesterer
- Narrated by: Joe Barrett
- Length: 5 hrs and 26 mins
- Unabridged
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In today's highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than twenty years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.
Written by: Erik Peterson,
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コンテンツ販売の流儀
- コンテンツマーケティングのプロが明かす稼ぐコンテンツの作り方
- Written by: アポロ
- Narrated by: アポロ
- Length: 4 hrs and 12 mins
- Abridged
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コンテンツビジネスで独立起業した著者が教えるコンテンツ販売の極意。このオーディオブックではコンテンツビジネスにおける「商品作成」・「販売」に特化してお話ししています。
Written by: アポロ
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心に刺さる「物語」の力 ストーリーテリングでビジネスを変える
- Written by: キンドラ・ホール, 湊 麻里(翻訳)
- Narrated by: 辻留奈
- Length: 11 hrs and 15 mins
- Unabridged
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誰もが身に付けられるストーリーテリング術 人を説得する際にもっとも有効なのは、理論でも数字の積み重ねでもなく、共感を得られる物語(ストーリー)を語ることだと言われます。
Written by: キンドラ・ホール,
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Gekauft!
- Was der Verkäufer machen muss, um den Kunden zum Abschluss zu bewegen
- Written by: Jeb Blount
- Narrated by: Roman Kollmer
- Length: 10 hrs and 3 mins
- Unabridged
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Geht es Ihnen auch oft so, dass Sie es zwar schaffen, mit Ihren Kunden einen Deal abzuschließen, aber am Ende dennoch das Gefühl haben, dass es für Sie schlecht gelaufen ist? Damit sind Sie leider nicht allein. Jedes Jahr lassen Verkaufsprofis Milliarden von Euros auf dem Tisch liegen, weil sie von versierten Käufern, die in der Kunst des Verhandelns geschult sind, ausgebootet werden. Mit Jeb Blounts Hörbuch landen Sie zukünftig nicht mehr auf der Verliererseite des Geschäfts.
Written by: Jeb Blount
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Loved
- How to Rethink Marketing for Tech Products
- Written by: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
Written by: Martina Lauchengco