Marketing

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....

The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore....

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.... 

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....

There are laws of nature, so why shouldn’t there be laws of marketing....

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing....

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

The success of Starbucks is one of the most remarkable business stories in decades....

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....

Stop pushing products—and start cultivating relationships with the right customers....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth....

What makes Piyush Pandey an extraordinary advertising man, friend, partner, and leader of men? How does he manage to exude childlike enthusiasm and bring such deep commitment to his work? In Pandeymonium, Piyush talks about his influences....

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Questions Are the Answers by Allan Pease is a revolutionary book that helps in understanding the uses and benefits network marketing....

This audiobook provides evidence-based answers to the key questions asked by marketers every day....

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....

Are you looking for new ways to grow your business, with resources you already have? Do you want to know how the big players like Netflix, Amazon, or Shopify use data analytics to multiply their growth? Learn how to use data analytics to maximize your business....

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Das grundlegende Ziel eines jeden Unternehmens ist es, den Wert des Betriebes für die Aktionäre zu steigern. Unabhängig davon, ob Sie eine große Resonanz auf eine Zeitungs- oder Zeitschriftenanzeige, einen Direktverkaufsbrief oder eine Internetseite erzielen wollen, müssen Sie sich über folgende grundlegende Tatsache im Klaren sein: "Was ist es, das Ihr Unternehmen ausmacht?" Ein wichtiges und häufig genutztes Instrument der Marketingkommunikation ist der Werbebrief. Er kann Ihren Kundenstamm aufbauen und Ihren Umsatz steigern.

ライティングにもう迷わない！執筆のコツから、読者の心を動かし、行動を促すテクニックが1冊に

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand. Theresa M. Lina will help you escape the commodity trap.

WARUM STEHEN DIE LEUTE NÄCHTELANG VOR APPLE-STORES SCHLANGE ― ABER NICHT BEI IHNEN? Und ist es nicht grotesk, dass Mobiltelefone gefragter sind als beispielsweise Produkte für Vermögensaufbau, Gesundheit und Schutz der Familie? Das muss jedoch nicht so sein! Es gibt Instrumente und Strategien, mit denen auch Ihre Branche Kunden anzieht. Dieses Buch zeigt anhand der Versicherungsindustrie, wie es geht. Und es ist einfach! Denn Versicherer und Vermittler helfen Menschen in ihren dunkelsten Stunden. Aber trotz Milliardeninvestitionen in Vertrieb und Marketing interessiert sich keiner dafür.

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life.

This book breaks down the step-by-step process we have used to publish books and audiobooks on Amazon and Audible and make money doing it. The book includes many personal stories from my life, along with many examples of people we have coached and helped achieve success using this business model.

【デザイン力を伸ばす! 15個のワーク収録】さぁ、ともに学ぼう。人気クリエイティブ集団を率いる元・任天堂デザイナーが、若きデザイナーへ向けその思考と技術を公開!

本書は、新人マネジャー、リーダー層も含むマネジメント層の日頃の課題となる、コミュニケーションのズレによって生じる人が動いてくれない問題、、、

2024年にスタートする、新NISA制度。『すごい改正！』『新制度、ぜひ利用したい！』という声が、ニュースサイトのコメントなどでよく見られます。しかし、「結局、何がどう変わるの？」

「メルマガはリスト数が多くないと稼げない」「メールを読む人が減っているからメルマガは不要」「ステップメールテンプレートがあれば自動で稼げる」あなたはそんな風に考えていませんか。

データサイエンティストはどのように考えるのか？

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. In Digital Marketing for Business 2023, the author distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

Financial advisor expert Seth Greene describes how to make you invaluable to clients, leverage your expertise, market to acquire them, expand your clients through marketing, gifting for purpose, enriching their children, and more.

De acuerdo al diccionario, razón se define como el argumento que apoya una decisión; en tal sentido, todos necesitamos razones para hacer lo que hacemos, o al menos así debería ser. Entonces, sucede que cuando éstas no son claras, o no están completamente definidas, tomamos pausas y con frecuencia, nos desviamos de la meta original. Desde esa perspectiva, y por definición, el Network Marketing es un negocio voluntario, el cual debe fundamentarse no solo en la decisión de emprender, sino también en construirlo a diario.