Anand
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- helpful votes
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Marketing 4.0
- Moving from Traditional to Digital
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
- Unabridged
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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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very informative & practical
- By Vikram Bhalla on 19-08-19
- Marketing 4.0
- Moving from Traditional to Digital
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Jonathan Todd Ross
Relearning Marketing ...good read
Reviewed: 05-12-19
Excellent insight and relevant content. Clearly explains the marketing 4.0 evaluation. Also share key parameters which can be leverage to drive a better digital experience for customer via marketing 4.0.
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Written by: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
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In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Older edition
- By Anonymous User on 11-04-20
- Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Written by: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
A Must read
Reviewed: 22-07-19
Help you to create strategic frame work. Which will go a longway to create for an organisation / individuals new attractive markets.
- Length: Not Yet Known
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Excellent Book
- By Anand on 20-06-19
Excellent Book
Reviewed: 20-06-19
Marketing Simplified. Give u structures way to approach marketing for a startup to a established company.