- helpful votes
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Written by: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
- By hunter on 30-09-20
Must read book for entrepreneurs and Product Managers
One of the best book I have read so far on customer interviews and validation of idea or feature. Mighty useful for entrepreneurs and product guys.