- helpful votes
- The Psychology of Persuasion
- Written by: Robert B. Cialdini
- Narrated by: George Newbern
- Length: 10 hrs and 6 mins
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
- By vasu k. on 30-12-19
loved it, really great book, very insightful. listened many time to understand & memorize properly