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The IndiGo Story
- Inside the Upstart that Redefined Indian Aviation
- Written by: Shelley Vishwajeet
- Narrated by: Radhakrishnan Iyer
- Length: 6 hrs and 11 mins
The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands.
Stats Stats And More Stats
- By ActivX on 09-06-19
Real life account of zero to one
The book not only gives detailed views of aviation industry but also covers intricacies of running the airline business. The learnings of the book can be taken to other segment as well. Good read for entrepreneurs from scale and mitigation of external threat point of view.
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