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The IndiGo Story
- Inside the Upstart that Redefined Indian Aviation
- Written by: Shelley Vishwajeet
- Narrated by: Radhakrishnan Iyer
- Length: 6 hrs and 11 mins
The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands.
Stats Stats And More Stats
- By ActivX on 09-06-19
The book not only will give one an idea regarding "The IndiGo Story", but rather will help get an insight into the rise of commercial aviation in India. Moreover, the book goes on to highlight the fact that how the LCC model of business gained traction in India. An excellent read for those remotely interested in aviation, especially the commercial aspect of it.