Sanket
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Just Do It
- The Nike Spirit in the Corporate World
- Written by: Donald Katz
- Narrated by: Donald Katz, Brian Sutherland
- Length: 14 hrs
- Unabridged
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Overall3.5 out of 5 stars 72
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Performance4 out of 5 stars 57
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Story3.5 out of 5 stars 58
The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.
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5 out of 5 stars
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The engrossing story of making of a brand NIKE
- By Sanket on 01-08-20
- Just Do It
- The Nike Spirit in the Corporate World
- Written by: Donald Katz
- Narrated by: Donald Katz, Brian Sutherland
The engrossing story of making of a brand NIKE
Reviewed: 01-08-20
Very well written, presented and narrated.
The sporting spirit of a man and his organisation elevates the small company to a world famous brand
1 person found this helpful