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Publisher's Summary

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Whether your goal is to persuade one person - a husband, child, or boss - or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:

  • Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn't know why they do what they do.
  • Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
  • Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
  • Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the "fundamental attribution error."

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 James C. Crimmins, PhD. (P)2016 Brilliance Audio, all rights reserved.

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    5 out of 5 stars

Important read for any marketing professional

I really loved it from simple concepts to well defined reasonable..to experiments which illustrates various points to practice examples
.this book has it all..a definite read..and worth many re reads

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    5 out of 5 stars
  • Michaela Muthler
  • 04-03-18

Continued Learning

Well written, consistent excellent and relevant examples throughout. I highly recommend this book to anyone hoping to increase their knowledge on marketing.

1 person found this helpful

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  • dc
  • 10-09-17

Great

A lot of the examples are also in other books. I read a lot of these types of books and this is top 3 for me. Very well done.

1 person found this helpful

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  • MLV
  • 14-10-17

Helpful information if you can stay awake

Narrator's voice is hypnotic. I had to repeat many sections because it was difficult to stay focused and engaged.

2 people found this helpful

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  • Ataya
  • 08-07-18

Excellent resource

Nicely put and very resourceful. I doubt one time listen I enough to get the best out of it!

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  • titus
  • 03-12-16

I LOVE THIS BOOK

Would you consider the audio edition of 7 Secrets of Persuasion to be better than the print version?

Audio version is great with Narrator.

What other book might you compare 7 Secrets of Persuasion to and why?

This book teach about how to influence the lizard

Have you listened to any of James Foster’s other performances before? How does this one compare?

Great

Was this a book you wanted to listen to all in one sitting?

Chapter 1

Any additional comments?

Fantastic read and great information! I am looking for more books from Author James Crimmins

1 person found this helpful

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  • Titus
  • 01-12-16

GREAT BOOK MUST LISTEN

Very Practical & informative About human reptilian Brain and language of it, GREAT BOOK must Listen, Awesome Narrator, I Enjoyed completely!!!!

1 person found this helpful