#240 We Launched A $10 Mayo – Then Sold To Kraft Heinz For $200 Million Three Years Later cover art

#240 We Launched A $10 Mayo – Then Sold To Kraft Heinz For $200 Million Three Years Later

#240 We Launched A $10 Mayo – Then Sold To Kraft Heinz For $200 Million Three Years Later

Listen for free

View show details

About this listen

 Mark Sisson, building on his previous success in the health and nutrition space, teamed up with Morgan Zanotti to launch **Primal Kitchen**, a company focused on **healthier condiment alternatives**, starting with a **premium avocado oil-based mayonnaise**. Despite being priced significantly higher than competitors and initially funded primarily by Sisson's personal wealth and a large line of credit, the company experienced rapid growth. Primal Kitchen **expanded its product line** and achieved considerable sales, ultimately being **acquired by Kraft Heinz for $200 million** just three years after its founding, demonstrating the success of their venture in a growing market.
No reviews yet