All gym owners (and entrepreneurs in general) know that bills can’t wait for strategy. That’s why long-term thinking usually fades when expenses stack up faster than revenue. In those situations, decisions get rushed, patience disappears, and survival starts driving the business.

That pressure is what makes shiny objects so tempting. A new offer shows up that looks like a way to grab twenty or thirty grand just to cover the bills, and gym owners convince themselves it’s the thing that fixes everything.

What follows is selling packages and discounting memberships, all in an effort to get through the next month. The business slowly shifts away from recurring revenue, and instead of moving forward, it starts the race ten yards behind the starting line.

In this episode, Tim and Randy explain why long-term stability comes from boring execution and disciplined growth.

Tune in to learn:

• 00:14 Why recurring revenue removes desperation from decisions
• 06:09 Where most gyms break their systems
• 09:21 How to build revenue that stacks month after month

Additional Resources:

- Join the 8th Annual Growth Summit in Scottsdale

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

All gym owners know exactly what type of training works. Just ask them how they train themselves. You’ll get almost the same answer every time: strength-based training with weights, progression, and structure.

But when it comes to what they sell in their gyms, many still run large-group classes.

It’s not because they believe in those classes more. They choose them because they’re easier to run. Large group feels simpler to staff, simpler to coach, and simpler to schedule.

The problem is what that decision does to the business over time: high churn, low prices, zero personalization.

In this episode, Tim and Randy explain why large-group training has become a red ocean and how gyms can get out of it.

Tune in to learn:

• 02:22 The business cost of large-group training
• 04:39 Why semi-private strength training changes the math
• 10:52 How to shift into semi-private strength training without blowing up the business

Additional Resources:

- Join the 8th Annual Growth Summit in Scottsdale

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Many gym owners try to be good at everything: large-group training, small-group training, one-on-one, a little of this, a little of that... It feels safer to serve everyone and avoid turning anyone away.

But that approach actually does the opposite. Spreading focus too thin caps revenue, burns out coaches, and locks retention in place. That’s exactly what Tim ran into inside his gym.

In this episode, Tim and Zach share what they found when they set aside surface metrics and prioritized retention and client value. Semi-private clients stayed over three years. Large group clients didn’t even make it to one.

That gap made the decision unavoidable. Large group training was phased out, and the focus moved fully to semi-private. It wasn’t overnight, but once the band-aid finally came off, everything changed. In the years that followed, profit jumped by 38 percent.

Today Tim and Zach talk about:

• 01:13 Why gyms hit a recurring revenue ceiling
• 02:08 The 9.8 vs 36.2 month retention gap
• 07:00 How switching delivery styles burns out coaches
• 11:14 Semi-private implementation mistakes

This is the million-dollar model you can apply in your gym, too. Tune in to learn more.

Additional Resources:

- Join the 8th Annual Growth Summit in Scottsdale

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!