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The Curao Compass™

The Curao Compass™

Written by: Ivelisse Arroyo
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About this listen

 The Curao Compass™ — Where Strategy Meets Operational Truth in less than 10 minutes. Most leaders think their GTM strategy fails because of marketing. It doesn’t. It fails because the business beneath it is misaligned. Hosted by Ivelisse Arroyo, Fractional CMO and founder of Curao Marketing & Business Consulting, The Curao Compass™ podcast helps executives, founders, and high-growth leaders uncover the structural, operational, and financial blind spots that silently derail their growth. Each episode breaks down how to engineer clarity across marketing, operations, revenue, and leadership.Ivelisse Arroyo Economics Marketing Marketing & Sales
Episodes
  • Why Your Financial Reports Keep Lying to You

    Why Your Financial Reports Keep Lying to You
    Nov 7 2025

    In this episode of The Curao Compass™, GTM advisor Ivelisse Arroyo breaks down one of the biggest misconceptions in business: believing your financial advisor can fix what’s actually a go-to-market problem.

    Through a practical (and hypothetical) company example, Ivelisse walks listeners through the five points of The Curao Compass™ — North (Structure), East (GTM), West (Operations), South (Finance), and Center (Customer and Marketing) — showing how each direction connects to sustainable, aligned growth.If your revenue reports and your reality don’t match, this episode will show you where to look first — and how to lead with clarity, not certainty.

    Key Takeaways:-Financial data shows what happened; GTM reveals why.-Most financial shortfalls stem from misalignment, not mismanagement.-Stop trimming — start tracing.-Structure, not spending, determines sustainable growth.-Balance your business, not just your budget.

    🎧 Listen now to learn why clarity — not certainty — is your real competitive advantage.

    Subscribe to my Substack. Get exclusive access to The Curao Compass Reflections. For paid subscribers only: https://substack.com/@ivelissearroyo

    For advisory services write to: thecuraocompass@gmail.com

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    8 mins
  • Why Your Marketing Stack Is Working Against You

    Why Your Marketing Stack Is Working Against You
    Oct 31 2025

    Summary


    In this 10-minute episode, Ivelisse Arroyo discusses the evolving landscape of go-to-market strategies, emphasizing the importance of integrating marketing with operations, finance, and data systems. She highlights that successful strategies in 2025 will rely on optimizing existing Marketing Technology and business operations systems rather than merely adding more tools, particularly in the context of AI and automation.


    Looking to transform your Go-To-Market strategy? Comment on this episode to book a discovery call.
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    10 mins
  • Revenue Doesn't Lie

    Revenue Doesn't Lie
    Oct 23 2025

    In this episode of The Curao Compass™, GTM advisor Ivelisse Arroyo reveals why revenue is the ultimate truth test of leadership. Learn how to connect your marketing, operations, and finance metrics so your business stops performing and starts growing.

    🎧 Listen in under 10 minutes. Find clarity. Lead with direction.
    🧭 Download The Curao Compass™ Preview Edition (Free until October 31st, 2025)
    💼 Book a Mentorship Session
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    9 mins
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