Today’s Guest: Katherine Ross of Ross Media Solutions
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Guest Links:
https://www.linkedin.com/in/katharine-ross-rms-seniorsguide/

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This Episode:

In this episode, Colin sits down with Katherine Ross of Ross Media Solutions to discuss entrepreneurship, marketing, and what it means to truly put people first in business. Katherine shares her journey working within a family business and how her values have shaped both leadership decisions and long-term strategy.

They explore the evolution of media and marketing, the continued relevance of print for senior audiences, and the challenges multi-generational businesses face when adapting to change. Katherine also outlines her vision for serving the senior-care industry and why embracing uncertainty, self-reflection, and win-win thinking is essential for sustainable growth.

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Key Takeaways

Put people first to get ahead in business.

Good decisions don’t always show up in a spreadsheet.

Excel sheets provide structure and clarity for management.

Business flourishes when everyone involved is happy.

Print media still matters for the senior demographic.

Multi-generational businesses must evolve to stay relevant.

Taking care of employees leads to long-term success.

Entrepreneurs must learn to embrace uncertainty.

Serving the senior-support industry is a growing opportunity.

Self-reflection shapes strong business philosophy and leadership.

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But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small-business success—so you can grow without burning out.
This season, Season 2, we’re featuring innovative entrepreneurs shaping the Richmond region and beyond.

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Helpful Links

Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

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About Colin

Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small-business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.