This episode of The Therapist Mom Podcast is packed with honest, practical insights for therapist-moms who want a private practice that fits real life (and real stress levels). If you’ve ever felt overwhelmed by all the “shoulds” of marketing, burned out by doing too much, or simply unsure which strategies actually bring clients to your door, this episode is for you.

As a therapist, coach, and fellow mom navigating both meltdowns and marketing calendars, I know firsthand that small, intentional shifts can lead to more clients (and way less stress). Let’s dig into the good stuff and give yourself permission to ditch the hustle and simplify.

1. Strategy Over Survival Mode: How to stop throwing spaghetti at the wall and start picking a few aligned marketing actions that actually work for you, your energy, and your ideal clients.
2. The Only Two Non-Negotiable Marketing Moves: Why every private practice needs a website and a strong network (and how to start even if both feel intimidating).
3. Permission to Edit Before Adding: How to drop what isn’t working, quiet the comparison trap, and build a plan that feels sustainable (so you can have time for you, too).

1. [00:03] Spaghetti-at-the-wall marketing: Why copying other therapists’ marketing doesn’t guarantee results
2. [00:06] Personal story: My experience trying all the strategies—and realizing context is everything
3. [00:14] Less is more: How to pick 3-5 focused strategies that make sense for YOUR ideal client
4. [00:15] Identifying your client: Where are they actually looking for a therapist?
5. [00:16] Social media: Does it really work? Who finds you vs. who sees you
6. [00:18] Networking: Relationship-building, not cold-selling, is how you fill your practice
7. [00:23] Why a website is non-negotiable: Your most important marketing asset
8. [00:24] Behind the scenes of networking: How to build referral sources (no extrovert energy required)
9. [00:27] Edit, don’t add: How to review what’s working, what’s draining, and where to focus next
10. [00:29] Validation vs. referrals: Likes aren’t clients—how to spot what’s truly sustainable

Feeling ready for practical, doable steps? Grab the free Comprehensive Connecting Networking Scripts guide from the show notes and let’s make marketing feel more like a supportive part of your practice.

Let me know: What’s one marketing strategy you’re dropping, and one you’re leaning into? I’d love to hear from you on Instagram or in a review. Here’s to a year of clarity, simplicity, and more time for what matters most!

💻 This episode is sponsored by Jane, the all-in-one practice management software I use and love. Book your FREE Live Demo HERE and when you're ready to...