Are you really using your story to attract high-intent clients with your video podcast—or is it just sitting on your About page?

I dive into how to use your signature story strategically inside your video podcast and YouTube playlists, so your content doesn’t just get views—it builds trust, connection, and leads your audience toward working with you.

Perfect for women in business who are using podcasting and YouTube as part of their marketing strategy to generate leads, build authority, and sign aligned, ready-to-invest clients.

📝 What You’ll Learn:
🟢 What a signature story actually is (and why it matters for video podcasting)
🟢 How to use your story in your channel trailer and “Start Here” episodes
🟢 Ways to weave micro-stories into your regular podcast and video content
🟢 How to structure YouTube playlists and podcast playlist funnels around your story
🟢 How to connect your story to clear calls to action that lead to your offers

📥 Want help crafting your own signature story?
Download the Crafting Your Signature Story – Creating a Narrative That Sells PDF guide & workbook → https://traceyleecook.com/signature_story_

🎓 Ready to go deeper?
Join The Podcast Mastery Program to learn how to launch, brand, market, and monetise your podcast as a powerful client-attraction system.

🎧 Keep showing up, and I’ll see you in the pod!

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
👉 My Amazon Store Front (Featuring all my fav podcast equipment)
https://traceyleecook.com/empirehub
👉: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
👉 Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
👉Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women grow their business through high-converting video podcast content on YouTube and attract your ideal clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.