Marketing Calendar: Plan Smarter, Not Harder
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Marketing Calendar: Plan Smarter, Not Harder
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About this listen
If your marketing calendar feels more like a never-ending to-do list than a strategy, you’re not doing it wrong—you might just be planning it backwards.
In this episode, we’re breaking down what a marketing calendar is actually meant to do and why so many business owners end up overwhelmed, inconsistent, or burnt out by theirs. We talk about how a calendar should function as a strategic roadmap—one that aligns your business goals with your real life, energy levels, and capacity, instead of working against them.
In this episode, we cover:
- 01:37 Reframing your calendar as a strategy, not just a posting schedule
- 02:22 The biggest myths that keep people stuck or overplanning
- 05:07 Why planning platform by platform leads straight to burnout
- 09:25 The problem with posting just to “stay consistent”
- 14:40 How overcomplicated calendars make execution harder, not easier
- 16:24 Building a marketing ecosystem that actually works together
- 20:41 Letting your calendar reflect your real life, energy, and capacity
Links and resources mentioned:
- Rooted In Reality Business Planning Guide: https://buy.stripe.com/eVqaEY0pC9v8cPl9F6d3i00
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