Inside the Data War on Retail Crime, with Agilence CEO Russ Hawkins
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Inside the Data War on Retail Crime, with Agilence CEO Russ Hawkins
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About this listen
Why it matters
Organized retail crime has evolved into a coordinated, data-driven business, forcing retailers to elevate loss prevention from a back-office security function to a strategic, cross-functional priority tied directly to profit protection.
What’s changing
- Retailers are moving from reactive responses to predictive ORC models.
- Disparate systems are being unified across POS, video, loyalty, and location data.
- Early, non-confrontational customer engagement is proving to be a powerful deterrent.
- AI is translating complex data into clear risks and recommended actions.
How it works
Hawkins outlines a four-layer analytics model:
- Descriptive: What’s happening across stores, products, and regions.
- Diagnostic: Why losses are occurring, including methods and networks.
- Predictive: What’s likely to happen next based on patterns and risk scoring.
- Prescriptive: What actions store teams and leaders should take.
Bottom line
Loss prevention is no longer about catching shoplifters; it is about using data, analytics, and AI to protect margins, employees, and customers at scale.
Retail's Most Wanted is presented by LVT and the Attorney General Alliance.
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