Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-teodora-v

Episode Summary:

In this episode of the Next Gen Sales Leaders Podcast, Ben Reed sits down with Teodora Vukasinovic, a B2B growth strategist and LinkedIn expert, to explore why there is no such thing as a perfect strategy. Teodora breaks down how over-reliance on AI, templates, and “guru frameworks” is hurting modern GTM efforts, and why deep ICP understanding, active listening, and authentic messaging are the real levers of sustainable growth. The conversation dives into market research, copywriting psychology, multichannel outreach, and why many founders get stuck scaling past the $1-5M revenue range.

What You’ll Learn:

- Why “perfect strategies” don’t exist in B2B growth

- How AI and templated outreach are eroding trust and credibility

- Why deep ICP research beats automation at every stage

- How to conduct meaningful customer interviews using the Mom Test

- Why messaging is psychology, not just words on a screen

- How to structure multichannel outreach that actually converts

- Why generic ghostwriting damages brand reputation

- How self-awareness and authenticity drive better GTM decisions

Featured Guest:

Teodora - B2B Growth Strategist, founder of HotTake.ly

Host:

Ben Reed, Host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:11] Why LinkedIn gurus, templates, and frameworks fail across markets

[00:06:10] How founders accidentally scale the wrong ICP

[00:12:12] The danger of falling in love with your solution instead of the problem

[00:28:00] Structuring effective multichannel outreach and follow-ups

[00:38:37] Why AI-generated messaging kills differentiation

[00:41:05] Why ghostwriting is often a waste of money and reputation

Connect with Teo:

LinkedIn: https://www.linkedin.com/in/teodoravukasinovic/

YouTube: https://www.youtube.com/channel/UCOZuemv4x3MFoJhSXwzXV5Q

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

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Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-teodora-v