Simplifying the Suffer: Brian Abadia’s Mission to Fix Ultra Nutrition @ Fooster
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Simplifying the Suffer: Brian Abadia’s Mission to Fix Ultra Nutrition @ Fooster
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About this listen
🚨 SPECIAL OFFER: Brian is giving all Dirt & Vert listeners 10% OFF the entire store at thefooster.com!Use code: DIRT10 at checkout or click here to shop now!
This week on the Dirt and Vert Podcast, we sit down with Brian Abadia, the founder of Fooster. Brian’s journey is a powerful look at how a major setback—a debilitating back injury—can actually be the catalyst for a total life transformation and a thriving business.
Brian shares how he moved from the high-impact world of CrossFit into running as a way to regain his mobility and mental clarity. Along the way, he realized that the nutrition world for endurance athletes was cluttered, confusing, and often lacking a personal touch. That realization led to the birth of Fooster, a nutrition marketplace designed to take the guesswork out of fueling so you can focus on the miles.
We dive into the "why" behind Fooster, Brian’s philosophy that running is the ultimate life teacher, and the unique way he curates his shop—by personally testing every gel, bar, and "rocket fuel" before it ever hits the site.