AI is no longer just for big-box retailers with massive budgets. In this episode of Rooted in Retail, Crystal Vilkaitis sits down with AI entrepreneur RJ Talyor to unpack how small and independent retailers can realistically use AI to save time, boost sales, and stay competitive—without losing their brand soul.

RJ shares his journey from Salesforce to launching and selling AI startups, and explains how tools like predictive AI, real-time marketing, and automated creative can help retailers move faster, test smarter, and respond to what’s happening right now. From email templates and photo generation to habit-building and ethical AI use, this conversation breaks down what matters—and what doesn’t—when it comes to AI in retail.

If you’re a retailer feeling overwhelmed by AI but know you can’t ignore it anymore, this episode will help you cut through the noise and start using AI with confidence.

[2:34] RJ’s background and entry into retail tech

[4:18] Non-obvious ways small retailers can use AI today

[5:41] Using AI to create email and website templates faster

[7:37] How predictive AI works and why testing isn’t enough anymore

[11:07] How much time retailers should realistically spend on AI

[13:40] Should retailers become AI experts—or rely on vendors?

[17:00] How AI gives small retailers a real competitive edge

[19:19] Transparency, ethics, and being honest about AI use

[21:18] Using AI to respond to real-time events and local moments

[24:21] What retailers should start doing now to prepare for the future of AI

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