In this episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Lara Giusti, Co-Founder and Head Chef of Veloforte, to explore the fascinating intersection of real food, longevity, and sports nutrition.

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Veloforte would like to extend a discount code to our listeners RTS20 for 20% off all single time orders.

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From her roots in healthcare to becoming a creative challenger in the endurance-fuel industry, Lara shares how Veloforte was born from a deeply personal journey — her husband’s recovery through cycling and the need for natural, gut-friendly fuel. She reveals why real food matters, what the science says, and how athletes can optimise performance and long-term wellbeing using whole ingredients.

Expect insights on:

• Why “any activity counts” and how small movements support longevity

• The surprising Roman roots behind Veloforte’s original recipes

• How Lara blends science, tradition, and entrepreneurship

• The truth about ultra-processed sports nutrition and gut health

• What cyclists, runners, and active people must understand about fueling

• How Veloforte builds community and a culture around real food

• Lara’s reflections on work-life balance, growth, and sustainable performance

Whether you're a cyclist, endurance athlete, entrepreneur, or simply curious about improving your health span, this episode delivers inspiration and practical wisdom straight from one of the boldest voices in modern sports nutrition.

🎙️ Ride To Success is your go-to podcast for entrepreneurial stories in cycling.

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Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/