E37: Outgrowing Success - When the Business You Built No Longer Fits
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About this listen
What if the reason you feel stuck isn't because you're failing, but because you've outgrown the version of success you were aiming for?
In this episode of Creating the Curve, Anna Bravington is joined by author, coach, and former Commercial Director Sally Measom, to talk about identity, belief systems, and what it really means to live life your way.
Sally shares her journey from a demanding commercial career to writing her book Live Life Your Way, and together they explore how childhood messages, self-talk, and unchallenged assumptions quietly shape our choices - often long into adulthood.
This is a thoughtful, honest conversation about slowing down, questioning the stories we tell ourselves, and giving ourselves permission to change course without guilt.
Together, Anna and Sally discuss:
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How early beliefs about who we are can limit what we think is possible
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Why being "good at something" doesn't mean it's the right thing to do forever
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The pressure founders put on themselves to keep going, even when they're unhappy
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Why joy, play, and rest aren't distractions - they're essential
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How pressing pause can lead to clearer decisions, not lost momentum
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Why it's OK to change your mind, redefine success, and build a business that fits your life now
If you've ever thought "Is this really it?" (in business or in life), this episode is a nudge to stop, reflect, and remember that you're allowed to choose differently.
Buy Sally's book, Life Life Your Way: https://www.amazon.co.uk/Live-Life-Your-Sally-Measom/dp/1739616707
And Visit Sally's website: https://www.livelifeyourway.co.uk
Find out more about our Creating the Curve or join our community here:
https://creatingthecurve.co.uk