In this powerful international conversation, host Laura Reeves welcomes Rebecca Norton-Childs — a UK-based educator and founder of a nationally accredited dog breeder training program — to discuss why education, intention and responsibility are critical to the future of dog breeding.

Rebecca’s journey began on the front lines of rescue and animal control, where she witnessed firsthand the heartbreaking consequences of poor breeding practices, inadequate early socialization and uninformed ownership. Rather than adopting a “don’t breed dogs” mindset, Rebecca chose a different path: breed better dogs — and teach others how to do the same.

In this episode, we explore how her experiences in rescue shaped her belief that ethical, knowledgeable breeders are essential to improving canine welfare. Rebecca explains how breeder education in the UK has evolved into nationally accredited qualifications..

Listeners will gain insight into:

• Why early neurological stimulation and puppy socialization start with the breeder

• How education empowers breeders to confidently match puppies with the right homes

• The role of behavior science, epigenetics and modern husbandry in producing stable dogs

• Why breeding dogs should be viewed as aprofession, not a hobby

Rebecca also shares how her programs foster a judgment-free, global community of breeders committed to learning, sharing knowledge, and putting dogs first — regardless of breed, discipline or purpose.

This episode is a must-listen for everyone who believes the future of purebred dogs depends on intentional breeding, informed decisions and lifelong learning.