For this re-release, we wanted to revisit a conversation that feels more relevant every day. We sat down with Ricki Wood—a seasoned musician who has spent years touring Australia—to tackle the one thing most of us artists dread: self-promotion.

We got into the weeds of how to actually get your work seen without sacrificing your sanity (or your soul) to social media. Ricki shared his experience booking gigs across the country, and we talked a lot about the power of authenticity and integrity. His approach is less about chasing "viral moments" or algorithm approval and more about building a sustainable career through real-world connections and genuine relationships.

Whether you’re a musician or a creator in another field, we hope this chat offers some clarity on how to connect with your audience without losing yourself in the process.

Get the transcript https://paininthearts.life/index.php/transcript/ep-19-beyond-likes-sustainable-self-promotion-for-independent-musicians/

More from Ricki Wood

http://www.rickiwood.com

https://rickiwood.bandcamp.com/

Pain In The Arts is a Creative Life Chronicles production.

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Recorded and produced at Morning Phase Recording Room.

Original theme music by Lyndon Wesley:

http://www.lyndonwesley.com

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