A Journey of Innovation: John Vaughan-Chaldy's Masterclass in Power Sports and Digital Marketing
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In this episode of One Gang Worldwide, we sit down with John Vaughan-Chaldy, a pioneer in the power sports industry. Drawing from his extensive experience as a rider, builder, brand founder, and digital marketing specialist, John shares his journey from shaping the culture that launched the jet ski movement to co-founding Max Op Marketing. He discusses the early days of customizing motorcycles, the rise of jet ski racing, and his transition into the automotive industry. With memorable stories about growing up in Carlsbad amidst icons of the action sports world, John emphasizes the importance of hard work, persistence, and the basics of selling. He also delves into his strategies for effective digital marketing, highlighting how he helps dealerships thrive in the digital age. Join us for an inspiring conversation filled with insights on evolution, creativity, and resilience.
00:00 Introduction to John
01:34 Rapid Fire Questions
07:03 Early Life and Influences
10:51 Growing Up in Carlsbad
22:17 Transition to Automotive Industry
26:36 Rising to the Top: From Salesman to Manager
27:05 The Basics of Selling: Keep It Simple
32:28 Overcoming Adversity: The Birth of Baren Custom Accessories
43:26 The Evolution of Digital Marketing Strategies
48:56 Conclusion: Final Thoughts and Future Plans
Connect with John:
Website: http://www.baronscustom.com/indexold.php
Instagram: www.instagram.com/johnbaronvc/
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