A Journey of Innovation: John Vaughan-Chaldy's Masterclass in Power Sports and Digital Marketing cover art

A Journey of Innovation: John Vaughan-Chaldy's Masterclass in Power Sports and Digital Marketing

A Journey of Innovation: John Vaughan-Chaldy's Masterclass in Power Sports and Digital Marketing

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In this episode of One Gang Worldwide, we sit down with John Vaughan-Chaldy, a pioneer in the power sports industry. Drawing from his extensive experience as a rider, builder, brand founder, and digital marketing specialist, John shares his journey from shaping the culture that launched the jet ski movement to co-founding Max Op Marketing. He discusses the early days of customizing motorcycles, the rise of jet ski racing, and his transition into the automotive industry. With memorable stories about growing up in Carlsbad amidst icons of the action sports world, John emphasizes the importance of hard work, persistence, and the basics of selling. He also delves into his strategies for effective digital marketing, highlighting how he helps dealerships thrive in the digital age. Join us for an inspiring conversation filled with insights on evolution, creativity, and resilience.

00:00 Introduction to John

01:34 Rapid Fire Questions

07:03 Early Life and Influences

10:51 Growing Up in Carlsbad

22:17 Transition to Automotive Industry

26:36 Rising to the Top: From Salesman to Manager

27:05 The Basics of Selling: Keep It Simple

32:28 Overcoming Adversity: The Birth of Baren Custom Accessories

43:26 The Evolution of Digital Marketing Strategies

48:56 Conclusion: Final Thoughts and Future Plans


Connect with John:


Website: http://www.baronscustom.com/indexold.php

Instagram: www.instagram.com/johnbaronvc/


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