Lean Into the Delusion: Bita Jedo on Culture, Creators, and Building a Career Without a Rulebook
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Lean Into the Delusion: Bita Jedo on Culture, Creators, and Building a Career Without a Rulebook
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About this listen
What happens when ambition meets instinct—and refuses to wait its turn?
In this episode of Future is Female, we sit down with Bita Jedo, Future is Female Award winner and Forbes 30 Under 30 honoree, to unpack a career that’s moved at breakneck speed across PR, influencer marketing, tech platforms, and cultural brand partnerships—all before 30.
From her early pivot out of PR during COVID to shaping creator and talent strategy at TikTok Shop, Bumble, and Dentsu, Bita shares what it really takes to work at the intersection of culture, creators, and entertainment. She breaks down how to spot the right talent at the right moment, why authenticity beats reach every time, and how strong relationships—not just networking—power the creator economy.
Bita also gets candid about imposter syndrome, underpaid early careers, the myth of influencer “easy money,” and why a healthy dose of delusion might be the most underrated leadership skill of all. If you’re navigating your own nonlinear career path—or wondering how to back yourself before you feel ready—this conversation is a must-listen.
Because sometimes the future isn’t just female. It’s fearless.