I share the full behind-the-scenes of what was really going on: the confidence knock, the temptation to start again with something shiny and new, and the uncomfortable realisation that the offer wasn’t broken, it just wasn’t finished yet. This is a very honest look at what it actually takes to develop an offer to a standard you can fully back, rather than abandoning it the moment it feels hard.

You’ll hear exactly what I tweaked over several months—from curriculum and messaging, to pricing strategy, delivery, and the full program experience—and why those changes mattered. I talk about why branding alone won’t save an offer, why beta pricing has a role, and why building something world-class requires time, focus, and a willingness to go into the trenches.

If you’ve been side-eyeing an offer and thinking about binning it for 2026, let this be your sign to pause and consider what it might become with the right tweaks.

• Why I almost removed Dreamium from my rebrand entirely
• The difference between a bad offer and an unfinished one
• What I changed across curriculum, messaging, pricing, and delivery
• Why student experience was the biggest turning point
• How consistency and talking about one offer for 60+ days changed everything

"The offers that become signature are the ones you’re brave enough to refine instead of replace."

Step into my festival world...

🎪 Create you own Offer Line Up with my free masterclass

🎪 Pop your name down for my free monthly networking events, The Secret Set

🎪 Explore Dreamium, my offer design program

🎪 Come and say hiiii on Instagram and Threads