“Data Team in a Box” for GTM (Churn Risk, Enrichment, Automation) | Elvity
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“Data Team in a Box” for GTM (Churn Risk, Enrichment, Automation) | Elvity
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About this listen
This week, we’re highlighting Elvity!
We had the pleasure of sitting down with Vikram Shrowty (CEO) and Safder Raza (Co-founder) to talk about a truth most GTM teams feel in their bones: GTM is a data problem… and too many teams are still stuck “battling spreadsheets” or letting things fall on the floor.
A few moments we're still thinking about:
• “A data team in a box” for GTM — automating analysis + workflows just by asking (they call it a GTM engineer… honestly “GTM super engineer” might be more accurate).
• A real example: churn risk detection pulling from tools like Salesforce, Segment, Zendesk, Gong — then producing a clear report + suggested actions.
• Operator included: Elvity doesn’t just answer questions — it builds the flow, tests it, and helps maintain it when data changes (because… data drift is undefeated).
• Built for reality: 50+ connectors, push results back into the tools teams actually live in (hello Slack + CRMs), plus serious emphasis on validation + transparency so you’re not stuck with “ChatGPT told me so.”
If your RevOps / CS / Sales teams are spending more time stitching data than making decisions, go give Elvity a listen. 👀