Today we're thrilled to welcome Jeff Hoffman, the award-winning entrepreneur and co-founder of Priceline.com and uBid.com.

As Chairman of the Global Entrepreneurship Network working across 200 countries, Jeff has built multiple billion-dollar companies and learned powerful lessons about the difference between marketing and brand building.

In this episode, Jeff breaks down why explosive growth comes from inbound demand—not just ad spend—and shares the exact framework he used to disrupt the travel industry. He's also a Grammy Award-winning producer, Emmy Award-winning executive producer, bestselling author of "SCALE," and founder of World Youth Horizons, a nonprofit supporting children globally.

Key Topics Covered:
• The three critical factors that made Priceline a multi-billion dollar success
• Why marketing is linear but brand building creates exponential growth
• The FedEx Principle: How to create inbound demand without spending on ads
• The "bunch of people that do stuff" problem most companies have with their messaging
• Building rock star teams over big teams: Quality vs. quantity in hiring
• How to identify your most distinguishing trait and make it your brand message
• Why Jeff intentionally entered Hollywood to learn entertainment marketing strategies
• The Midnight Bagels story: Finding problems on campus and solving them
• Jeff's advice to college entrepreneurs: "Try stuff" instead of overthinking

Links:
• Global Entrepreneurship Network: https://www.genglobal.org
• Jeff Hoffman's Website: https://www.jeffhoffman.com
• World Youth Horizons (Jeff's Nonprofit): https://www.worldyouthhorizons.com
• SCALE Book by Jeff Hoffman & David Finkel
• Priceline.com
• The Unreasonable Group

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