There’s a reason the word “grifter” has started showing up in conversations about some of the biggest names in online business. It’s because something fundamental has shifted in the digital economy, and trust is now the most valuable currency we have.

In this episode, I’m sharing an unpopular perspective on the recent pivots of Jenna Kutcher and Amy Porterfield, why I don’t believe they’re grifters, and what this moment is really teaching us about authenticity, visibility, and sustainable business.

For years, digital products worked a certain way. Evergreen funnels converted. Messaging stayed polished. Growth felt predictable. But that model doesn’t work the same anymore. So when leaders pretend it does, or aren't fully open and honest about it not working, people can feel the disconnect.

This conversation is not about gossip or calling anyone out (though I do have some opinions about how I might have done things differently). It’s about understanding why trust wobbles when truth feels unsafe, how over-responsibility and pressure can lead to inauthentic messaging, and why radical honesty matters more than ever right now.

At its core, this episode is about visibility and what happens when being fully seen doesn’t feel safe.

If you’ve ever felt like:

• You genuinely help people but worry your marketing isn't connecting
• You feel pressure to present certainty when things are actually not
• You don’t want to perform, exaggerate, or over-polish to sell
• You’re navigating a pivot and unsure how honest you’re allowed to be
• You want to build trust without betraying yourself

This conversation is for you.

In this episode, we explore:

• Why smart business women pivot—and why that’s not a failure
• Why the “grifter” conversation is really a trust conversation
• How market shifts expose where authenticity has been replaced by image management
• What crisis communications teaches us about truth, timing, and transparency
• How trust-based visibility outperforms strategy in today’s economy
• What it means to be safe to be seen in your truth while still building a successful business

If you have something real to offer, this economy isn’t here to punish you—it’s here to refine you. And the future belongs to people who are willing to tell the truth and be seen doing it.

✨ Learn more about Safe to Be Seen and how to market, sell, and lead without self-betrayal.

👉 Register for Safe to Be Seen (starts Jan 21): https://portal.jenliss.com/safetobeseen
👉 Join The Expansion Room at jenliss.com/expansion

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