Want to create irresistible offers? In this episode of Sold Out Events, host Zach Hesterberg explains the Five Essential Buyer Beliefs every coach, consultant, and entrepreneur must establish to skyrocket event sales, boost conversions, and confidently grow a thriving coaching business. With extensive experience building multiple seven-figure businesses and working alongside top six, seven, and eight-figure coaching brands, Zach Hesterberg shares powerful insights to help you master marketing psychology for group events and one-to-many selling.

Discover why your marketing promotions and webinar ads may be underperforming, and learn how to strategically instill the beliefs needed for prospects to take action NOW. Key topics include identifying customer pain points, positioning your method as the best solution, leveraging strategic testimonials, and differentiating your personal brand through core values. Zach Hesterberg also reveals expert tips on creating urgency, building trust in a skeptical market, and using emotional motivators to convert attendees into high-ticket clients.

If you’re ready to take your business to the next level, this episode is packed with actionable frameworks and real-world stories you can implement today.

In this episode, you’ll learn:

The five essential buyer beliefs for coaches

How to instill belief in buyers through marketing

The value of differentiating with personal values and branding

How to leverage external and internal motivators

How you can create exponential growth through one-to-many selling

Timestamps:

00:00 Instilling Doubt to Drive Action

03:19 Webinars: The Superior Solution

06:36 Overcoming Objections with Testimonials

09:48 Busy Professional's Fitness Challenges

15:52 Leveraging Widely Accepted Beliefs

18:33 Early Adopter Advantage in Marketing

21:58 Time for Change in Business

26:29 Mastering Sales Through Events

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/