In this episode of the podcast, we kick off 2026 with Brooke Dukes — author, executive coach, and founder of BMD Consulting and Success by Design Club. Her book, ‘Burn On, Not Out’, is her personal narrative that led to the creation of her business focused on empowering high-achieving leaders to conquer burnout through human design and purpose alignment.

The realization that Brooke, as a corporate high-flyer, was risking it all, including flying at eight months pregnant for the sake of large bonus led to a More Elephant epiphany and has evolved into a mission blending behavioral science, neuroscience, and ancient wisdom to foster fulfillment over frenzy.​

Success by Design Club is more than a community; it's a lifeline for leaders who feel they are on the hamster wheel. The ‘Club’ offers monthly coaching, resources, and tools such as the GRACe communication framework, to intersect personal purpose with professional wins.

In the episode, Brooke recounts her pivot from Fortune 100 burnout to network marketing to insurance sales to consulting for giants like Quicken Loans to now channeling myriad lessons into small business leaders craving conscious culture.​

We explore human design's blueprint for deconditioning trauma-driven hustle, balancing masculine-feminine energies, and how Brooke’s Culture Compass assessments guide company transformation. Brooke's path highlights resilience, intuition trust, and slowing down to ignite genius.​ She is continuing to Burn On by helping others identify the signs and prevent Burn Out.

Key More Elephant Takeaways in this Episode:

• Brooke reveals her "More Elephant moment" — preterm labor on a corporate jet exposing value misalignments from childhood trauma, fueling her exit to entrepreneurship.​
• Brooke demystifies human design as a DNA blueprint from neutrinos and ancients, revealing purpose, genius, and deconditioning for flow over grind.​
• Brooke details Success by Design Club for coaching, GRACe rapport-building, and Culture Compass to craft inner-outer success.​
• and more…