5 - John Knight on creating a people-first brand that draws top accounting talent

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5 - John Knight on creating a people-first brand that draws top accounting talent

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James Rose speaks with John Knight of businessDEPOT about using brand and culture as a competitive advantage in professional services. They cover attracting entrepreneurial talent, fostering collaboration across disciplines, and what’s changed as the firm has grown and the accounting industry has evolved. Topics covered Resources Chapters

(00:00:00) - Creating a Brand That Stands Out
(00:00:46) - John Knight on Decorating Your Home
(00:05:17) - The Depot: A Chartered Accountants' Brand
(00:09:38) - The Business Depot: Remembering our Events
(00:12:22) - Inside the Co-Workers
(00:12:49) - What happened to Co-Working in Brisbane?
(00:16:28) - The Business Depot Collective's transition
(00:21:07) - The attracting of talent at Business Depot
(00:23:01) - How Do You Cultivate a Culture?
(00:29:02) - Letting go of legacy culture
(00:31:07) - Leading the Next Wave in the Accounting Industry
(00:37:15) - John Cleese on The Simpsons

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