How does a single fruit pushcart from 1965 transform into an ₹800 crore retail empire? 💰 That's the extraordinary business case of KPN Fresh (formerly Pazhamudhir Nilayam), the Tamil Nadu-based agricultural retailer that was recently valued at ₹800 crore after a majority stake acquisition by WestBridge Capital.This deep-dive BizCraft analysis reveals the strategic decisions that allowed them to systematically dismantle the chaos of the unorganised fruit market and scale into a dominant corporate entity.THE STRATEGY REVEALED:The Price Revolution: The radical move to fixed, weight-based pricing that removed "haggling friction" and built SYSTEMIC TRUST with consumers.The 2012 Pivot: Why the family-run business corporately restructured into KPN Farm Fresh to enable a repeatable, professional scaling model across urban and semi-urban areas.The Direct-Sourcing Engine: How their direct-from-farm model created a "Hidden Moat" by guaranteeing superior quality and lower prices simultaneously.This is the ultimate lesson in professionalization of a street-level trade.Let me know in the comments: What is the most surprising element of KPN Fresh's strategy? 👇#KPNFresh #BusinessCaseStudy #IndianRetail #BizCraft #RetailStrategy#MarketingCaseStudy #StartupIndia #TamilNadu #SupplyChain If you want to see how another brand took a basic commodity and turned it into a global powerhouse, subscribe our channel.