In Episode 7 of the Selling Trust Podcast, Nathan Mark challenges one of the most damaging myths in sales: “more is more.”

If you’re constantly chasing new leads, building funnels, and adding clients—but still feeling overwhelmed, burned out, and stretched thin—this episode is for you.

Nathan explains why most salespeople don’t actually need more clients. Instead, they need to prune their book of business, refocus on the right relationships, and create space for deeper trust, better service, and sustainable growth.

Using real-world experience and a powerful pruning analogy, this episode shows how less clients can actually lead to more revenue, more time, and better results.

🎯 In this episode, you’ll learn:

• Why “more leads” often creates burnout instead of growth
• How many relationships a person can realistically manage
• How to evaluate and trim your current book of business
• Why focusing on fewer, better clients increases referrals
• How strategic pruning creates explosive long-term growth

Whether you’re in B2B, B2C, sales leadership, or running a team, this episode will help you rethink growth and build a business that actually breathes.

📩 Want help evaluating or restructuring your book of business?
Visit nathanmark.com to connect, leave a comment below, or book a strategy conversation.

Keep building trust.
Focus on what matters.
We’ll see you in the next episode.