In this episode, I'm walking (literally) and ranting (lovingly) about why your "boring," unaesthetic, unpolished content is actually the thing that will make people obsessed with you and your work.

We're talking about:

Why high-production, perfectly curated feeds are low-key turning everyone off
The trust deficit online and how fake DMs, AI responses, and team-run inboxes are breaking it even more
Why I'm a hard NO on having your VA pretend to be you in your community
How to use contrast and duality (your bougie helicopter self and your same-sweatpants-all-week self) to make your content magnetic
Why longer, example-filled emails and posts can be more powerful than "short & punchy" copy
What's actually working on social right now if you're rebuilding, rebranding, or just coming back from a break

If you've ever thought, "I'm too boring / too weird / too routine / too all-over-the-place to share this," this episode is your permission slip (and a little bit of a loving call-out).

Hit play, go for a walk, and then go post the thing you think no one wants to see because that's probably the exact thing your people are craving.

NEW IG https://www.instagram.com/whatwouldjuliawellsdo/

Come follow the new page and say hi so I know you made it over.