Building a £20M E-commerce Brand: The Kukoon Rugs Story

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Building a £20M E-commerce Brand: The Kukoon Rugs Story

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Join Jim Fitzpatrick as he interviews Paul and Clare Vallely, the brother-sister duo behind Kukoon. Learn how they scaled a rug business from local market stalls to a £20 million turnover global brand. This episode dives deep into the realities of modern e-commerce, exploring the shift from eBay to building an independent brand amidst the high marketing costs of Google and Amazon. Discover essential insights on successful rebranding, the surprising value of physical retail stores for building trust, implementing advisory boards to navigate business crises, and taking a stand on humanitarian issues.

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