Gen Z and Hospitality: Evolving trends in travel and work
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Gen Z and Hospitality: Evolving trends in travel and work
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About this listen
The Gen Z Shift: European leadership cecoded
An essential audio series by Benoît Vancauwenberghe, founder of 20Something, realized by an AI podcast by NotebookKLM. These audio explore the transformative influence of Generation Z on the hospitality industry, analyzing their dual role as consumers and employees. As customers, these digital natives favor technological experiences, shareable aesthetics on social media, and authenticity, while remaining highly sensitive to price and cleanliness. Professionally, they are redefining work norms by demanding greater flexibility, horizontal management, and concrete commitments to social responsibility. Although they strongly value sustainability, a gap remains between their eco-friendly intentions and their actual purchasing behaviors. To succeed, the industry must therefore balance digital innovation with rewarding work environments to appeal to this pivotal generation.
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