In rural communities, the standard metrics often miss what matters most. So how do health organizations build trust and make the case for their work when the data tells an incomplete story? In this episode, I sit down with Chelsey Canavan, my client at the Center for Advancing Rural Health Equity at Dartmouth, to explore how storytelling has become central to their work. We discuss why rural health settings demand different approaches, demystify storytelling for health and justice orgs, and trust building through story. Whether you work in health equity, rural health, or any setting where numbers alone can't capture impact, this conversation offers a grounded look at what becomes possible when organizations learn to lead with story.

In this episode:

• Why traditional data often fails rural health contexts
• Making storytelling accessible for data-driven teams
• Story as a trust-building practice, not just a communications tactic
• Lessons from three years of partnership

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