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Selling Life Insurance: Why conviction (not persuasion) is what makes business stick

Selling Life Insurance: Why conviction (not persuasion) is what makes business stick

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What happens when you leave a steady 17-year career… and step into a commission-only world with setbacks, doubt, and a whole new learning curve?

In this episode of the Life Insurance Academy Podcast, we sit down with Brian Jackson—former deputy sheriff turned life insurance agent—to talk about the real transition: the mindset shift, the "part-time with full-time commitment" approach, and what it takes to keep moving forward when the early days are rough.

We dig into:

  • How Brian went from law enforcement to insurance (and why alignment at home matters)

  • The "what if" trap (fear + regret) — and how to flip it into "what if it works?"

  • Why conviction (not persuasion) is what makes business stick

  • The power of raising the stakes by getting clients to talk about their family

  • The role of community + bootcamps in building confidence, consistency, and production

  • Brian's personal wake-up call: a massive heart attack at 38—and how it changed everything

If you're a new agent (or you've been taking hits lately), this one is a reminder: it's hard… but it's worth it.

👇 Subscribe, drop a comment, and tell us where you are in your journey (new agent / rebuilding / scaling).

Connect with Brian:
Instagram: @abundantlifeins
Facebook: Abundant Life Insurance Group
TikTok: Abundant Life Insurance

#LifeInsurance #Telesales #SalesTraining #InsuranceAgent #Mindset #LifeInsuranceAcademy

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