Stop Selling Philosophy: How to Name Your Coaching Services So Clients Say Yes

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Stop Selling Philosophy: How to Name Your Coaching Services So Clients Say Yes

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About this listen

In this episode of The Coaching Table, we tackle one of the most overlooked parts of client acquisition: the names of your coaching services. Too often, coaches market a philosophy that sounds abstract instead of presenting a concrete product clients can immediately understand and trust. We explain why clear, problem-focused names help clients connect quickly with what you offer and why making your coaching feel like a tangible product increases enrollment. You’ll also hear practical examples of service names that attract attention, along with strategies for simplifying your offerings and improving client acquisition. If you’ve been struggling to stand out, this episode shows how a simple name change can turn uncertainty into clarity and prospects into paying clients.

What You’ll Learn in This Episode

Why vague or philosophical names hurt client acquisition.
How to shift from marketing a philosophy to marketing a product.
The psychology behind clear, problem-focused naming.
Examples of effective coaching program names.
How simplified offerings build sustainable growth.

“Clients don’t buy philosophies—they buy solutions they can understand.”

Episode Chapters

00:00 Introduction to The Coaching Table
00:45 The Real Challenge: Client Acquisition
01:05 The Power of Naming Your Services
01:12 Philosophy vs. Product: Marketing Insights
02:02 Connecting with Clients: Clear and Direct Naming
03:06 The Product Mindset: Making Coaching Tangible
05:05 Practical Examples: Naming Your Programs
07:12 Leveraging Platforms for Client Acquisition
08:45 Conclusion: Simplifying the Client's Journey

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