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How to Run Google Ads Campaign Experiments (10 Ideas + Fast Setup)

How to Run Google Ads Campaign Experiments (10 Ideas + Fast Setup)

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🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


Google Ads campaign experiments let you test changes without risking your entire budget, and in this video, you’ll learn exactly how Google Ads experiments work and when to use them. I’ll talk about the setup process, including what to test and how long to run experiments. By the end of this video, you’ll know how to use experiments to make confident improvements to your Google Ads campaign.


🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/


Frequently Asked Questions:

What is a Google Ads campaign experiment?

A campaign experiment allows you to test changes to a campaign by splitting traffic between the original version and a modified version, without permanently changing the original campaign.

When should I use a Google Ads experiment?

You should use experiments when you want to test meaningful changes like bidding strategies, landing pages, ad copy, or targeting settings and need data before committing.

How long should a Google Ads experiment run?

Experiments should typically run at least 2 to 4 weeks, or until they reach statistical significance with enough conversions to be meaningful.

What metrics should I use to judge results?

Focus on conversion volume, cost per conversion, conversion rate, and return on ad spend, not just clicks or impressions.
What happens when an experiment ends?

You can apply the experiment results to the original campaign, discard them, or continue testing with a new experiment.

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