The smartest person in the room rarely wins. The person who best articulates their value does. In this episode, I'm breaking down why your credentials, certifications, and expertise aren't enough to land the speaking gigs, podcast invitations, and high-ticket clients you deserve. The missing piece? A signature story that doesn't just get attention, it gets trust, belief, and business. I'm walking you through the exact four-part framework to craft a story that positions you as the obvious choice, plus the four mistakes that are killing your credibility before you even get started.

IN THIS EPISODE, YOU'LL LEARN:

• Why people don't buy services, they buy transformation (and how your story builds the trust required to sell that transformation)

• The four-part framework for crafting a signature story that resonates, converts, and positions you as the obvious choice: Define the Hero's Journey, Be Specific, Answer "What's In It For Me?", and Craft Stories for Every Buyer Stage

• How to decide if you're the hero or the guide in your story (and why both can work when done intentionally)

• Why vague, generic stories kill conversions and how to use specific, vivid anchors that stick in people's minds

• How to tailor your story for different stages of buyer readiness so you're connecting with your entire audience, not just the people ready to buy right now

• The four mistakes experts make when telling their stories: using overly technical language, being braggadocious, being too salesy, and over-teaching to the point of boring people

RESOURCES MENTIONED:

Join The Currency of Visibility Collective: https://www.skool.com/covcollective
Download the DIY Profitable Podcast Pitch Kit: https://pitchkit.thepodcastpitchingsociety.com/
Book a 30 min Visibility Strategy Session with Carrolee: https://theprofitablepodcastguest.io/

CONNECT WITH CARROLEE:
Agency Website: https://thepodcastpitchingsociety.com/
LinkedIn: https://www.linkedin.com/in/carroleemoore
Instagram: https://www.instagram.com/carroleemoore/

ABOUT THE SHOW: The Currency of Visibility is where ambitious business leaders and entrepreneurs learn how to turn their credibility into cash. Hosted by Carrolee Moore, founder of The Podcast Pitching Society, this show delivers strategic, no-fluff visibility strategies that help 6- and 7-figure experts grow their thought leadership and bottom line revenue. Because if your visibility doesn't make dollars, it doesn't make sense. https://thecurrencyofvisibility.com/

SUBSCRIBE & REVIEW: If this episode resonated with you, subscribe to The Currency of Visibility on Apple Podcasts, Spotify or your favorite podcast platform and leave a review. Your feedback helps more experts find the show and build visibility that actually pays.

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