Ep13: How this Pharma Company Engaged Remote Teams with Podcasts

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Ep13: How this Pharma Company Engaged Remote Teams with Podcasts

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How do you connect distributed field staff with leadership when they're on the road between appointments? Kristen Griffiths, Associate Director of Communications & Patient Advocacy at Incyte, found the answer with an internal podcast called "The Connection Lab." After survey data showed employees wanted more leadership visibility, Griffiths developed what she calls "culture on demand"—an audio-first solution that lets field representatives connect with executives during drive time. The podcast features leaders sharing personal stories that create authentic connections written communications never could, like an executive revealing how a family member's chronic illness inspired her pharmaceutical career. In this session, Griffiths reveals how she transformed employee engagement through the simple power of human storytelling. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠⁠healthpodcastsummit.com⁠⁠⁠ Chapters 00:00 - Intro 04:57 - Authentic Leadership Connections 06:35 - Early Marketing to Modern Podcasting 12:46 - Inspiring Stories Building Connections 14:07 - Internal Podcast Drives Sales Connection 17:53 - Private Podcasting for Pharmaceuticals 21:56 - Use Cases for Podcasts 23:45 - Kristen Shares Podcast Insights Resources Mentioned Connect with Kristen Griffiths on LinkedIn: ⁠https://www.linkedin.com/in/kristen-griffiths-19b8ba3/⁠ Learn more about Incyte:⁠ https://www.incyte.com Connect with Dan Kendall • LinkedIn: ⁠https://www.linkedin.com/in/dankendall/ • Instagram: ⁠https://instagram.com/healthtechdan⁠ Connect with HealthPodcast.Org • LinkedIn: https://www.linkedin.com/company/healthpodcastorg • Instagram: ⁠https://instagram.com/healthpodcastorg⁠ • YouTube: ⁠https://www.youtube.com/@HealthPodcastOrg⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠HealthPodcastShow.com⁠ • Health Podcast Awards - ⁠HealthPodcastAwards.com⁠ • Health Podcast Library - ⁠HealthPodcastLibrary.com⁠ • Health Podcast Community - ⁠HealthPodcastCommunity.com⁠ • Health Podcast Network - ⁠HealthPodcastNetwork.com⁠ • Health Podcast Summit - ⁠HealthPodcastSummit.com⁠ • Health Content Integrity Pledge - ⁠https://healthpodcast.org/health-content-integrity-pledge⁠ ⁠⁠⁠Health Podcast Show⁠⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

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