In this powerful episode of Eye Level to High Level™, host Jimmy Rios sits down with long-time friend and business partner Memo Loaiza to break down how real estate, equity, and mindset can be used as true financial leverage.
Memo shares his journey from first-time homebuyer to banking executive to entrepreneur, and how asking questions, getting educated, and trusting your instincts can completely change your financial trajectory. Together, they dive into the “You Build It” custom home model, asset-based lending, and how homeowners and business owners can turn equity into opportunity instead of letting it sit idle.
In this episode, you’ll learn:
Memo’s path from banking to entrepreneurship — and the lessons learned along the way
How the “You Build It” model helps owner-builders save 20%+ on custom homes
Common mistakes people make when building and managing construction budgets
Why custom homes often appraise higher and create instant equity
How to look at home equity and assets as leverage — not just net worth
What Jimmy calls the “third arm of income” and how assets can help pay off debt faster
Why mindset, planning, and having Plan A, B, and C matter in business and investing
This conversation challenges the traditional view of assets and encourages business owners and homeowners to make their money work for them, not the other way around.
Learn more about the Eye Level to High Level™ program:
https://calendly.com/d/cnjr-y8d-7x8/eye-level-to-high-level-intro-call
If you’re looking to level up your approach to real estate, business funding, and asset strategy, this episode is a must-watch.
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