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From Red Bull to Swiss MedTech: Adrian Hunn’s journey through leadership, culture & change

From Red Bull to Swiss MedTech: Adrian Hunn’s journey through leadership, culture & change

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From Red Bull to Swiss MedTech — Adrian Hunn on leadership, curiosity, and building Swiss innovation.

From marketing energy drinks to leading the Swiss MedTech association — Adrian Hunn’s career proves that leadership lessons can come from anywhere.

In this episode of leadership lab, host Maurice Thornton dives into Adrian’s story — from his early love of team sports and military service, to a decade at Sonova, a CEO role in dental implants, and now shaping Switzerland’s medtech ecosystem.

You’ll hear:

  • How teamwork and curiosity shaped his leadership style

  • Lessons from Red Bull, Sonova, and the “Hear the World” campaign

  • Why culture can make or break a career move

  • Swiss MedTech’s mission: networking, knowledge & impact

  • The realities behind the 39% US tariff and what it means for medtech

  • His Mentorship Minute on goals, curiosity, and knowing yourself

Follow Leadership Lab for more stories of ambition, resilience, and leadership from across pharma, biotech, medtech & digital health.

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